Senior Shopper Strategist

London, England, United Kingdom · STR


Who this will suit best?

This role is for someone who is an experienced strategist with deep understanding of the shopper context. You will be able to think shelf back through in-store and online touchpoints to the broader media mix. You are able to uncover the moments that matter and build shopper path to purchase plans to execute against. You believe when people want to shop, they are simply looking for the best possible experience. You will possess context, brand and commercial strategic ability. Ideally you have a broad context of retail experience from supermarket, e-com and convenience to bars and pop-up. You are excited to work for some of the biggest spirits brands across Western Europe leading projects to alter shopper and consumer behaviours.

Day to day responsibilities?

You will be working closely with our key Diageo Western Europe spirits teams as well as opportunity to work with global brand teams as well. You will work on retailer specific campaigns such as category platforms as well as brand.

You will not only be answering briefs but acting as a strategic partner to the client business spotting opportunities to inspire and unlock new business.

You will be responsible for writing detailed strategies and shopper activation plans that go above and beyond client expectations spanning physical and digital touchpoints.

You will work alongside accounts and creative as well as our European and Global insight partners ensuring insight and strategic plans are honoured in the creative output.

The main part of our clients Western European spirits business is based in London but there will be opportunity to get out to Western European markets when working on briefs.

You will be responsible for leading the way to define new shopper media opportunities and delivering thought leadership for our clients.

You will be responsible for understanding the clients business, the problems they face and defining opportunities to drive the business forward.

At times you will work on new business pitches and will get a broader exposure to briefs on our other brands.

You will run working sessions and structured workshops with RPM teams and with client teams for briefing, concept and activation.

You will create well structured and designed presentations that are clear, emotive and straight talking.

You will receive coaching, mentoring and training as required to help develop your expertise. Working within a strategy team with diverse skillsets you will further find opportunity to learn and develop working within the team. Of course others will want to learn from you as well!

Type of work?

You will be working on outputs that help your brands win at retail which will include Western European retail toolkits, retailer, shopper, category and brand insight, shopper behavioural decision journey plans, retail partnerships, digital and physical media, commercial sell, B2B, trade programmes, brand experience, experiential sampling and more.

You will work with the senior strategy team to build new data tools and develop them to be relevant for your clients.


Type of person required?

You want to get hands on in channel and understand the people in depth that you’re marketing to. You’re an action taker and a straight talker –no politics or jargon. You want to collaborate with others. You’re articulate and rigorous in your output, going the extra mile to get the richest insights. You’re a positive solution finder, with a never say never attitude. A natural curiosity you’re always looking that bit deeper than the others to find that killer insight. You want to work in a collaborative team environment and are excited to work with spirits brands.

In Summary

We are looking for someone who knows how to win at retail and can lead strategic thinking that actually alters behaviour. You are able to think shelf back across digital and physical touchpoints in order to build better brand and category experiences in the moments that matter.


What do you get...

On joining the RPM family you can expect to be competitively rewarded for your hard work. You will also be entitled to a wide range of benefits to support your needs and lifestyle, including

and many more...

So now what…

If you think you’ve got what it takes please submit a CV with your application, stating salary expectations and where possible a link to your portfolio.

RPM very much regret that due to the number of applications we receive, we are unable to respond to every application. If you do not hear from us within 4 weeks you should assume that you have been unsuccessful on this occasion.

RPM are an equal opportunities employer.


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