Senior Strategist

London, England, United Kingdom · STR


This role is for a senior strategist who has experience working with drinks clients across on premise and can work on broad retail, experiential and social brand experience platforms. Its fundamental to have understanding of the on premise environments from rate of sale driving activities to brand experiences and know it’s a place in which people fall in love with brands not just buy them. You will work on a diverse range of drinks brands on multiple briefs from beer brands in the UK to launching new to market soft drinks in Western Europe. You believe in the power of brand experience and can lead strategy that alters behaviours to the benefit of your client brands. You want to inspire ideas that people want to spend time with and share.

Day to day responsibilities?

You will be working closely with Heineken and PepsiCo Futures agency and client teams.

You will not only be answering briefs but acting as a strategic partner to the client business spotting opportunities to inspire and unlock new business.

You will be responsible for writing detailed creative briefs and activation plans to deliver everything from more tactical on premise promotions or experiential activities through to multi channel brand platforms typically encompassing retail, experiential and social.

You will work alongside accounts and creative as well as our insight partners ensuring insight and strategic plans are honoured in the creative output.

You will be responsible for thought leadership for your key clients, regularly inspiring them with everything from trends to strategic solutions.

You will be responsible for understanding the clients business, the problems they face and defining thought leadership opportunities to drive the business forward.

At times you will work on new business pitches and will get a broader exposure to briefs on our other brands.

You will run working sessions to bring client and agency people together in a fluid manner.

You will create well-structured and designed presentations that are clear, emotive and straight talking.

You will use RPM data tools and strategic ways of working to inspire your briefs.

You will work with the strategy team to develop our strategic intelligent tools.

You will receive coaching, mentoring and training as required to help develop your expertise. Working within a strategy team with diverse skillsets you will further find opportunity to learn and develop working within the team. Of course, others will want to learn from you as well!

Type of work?

The briefs will be highly varied from more tactical retail and experiential briefs to broader brand experience platforms that typically cover retail, experiential and social. For Heineken briefs are mainly UK market and for PepsiCo Western Europe often with specific city launch and acceleration focus.


Type of person required?

You’re a positive solution finder, with a never say never attitude. A natural curiosity you’re always looking that bit deeper than the others to find that killer insight. You want to work in a collaborative team environment in an agile and progressive manner. You’re an action taker and a straight talker –no politics or jargon. You’re rigorous and detailed in your output. You go the extra mile to get the richest insights and are always hands on with research. You’re able to build positive relationships but are also able to ask your clients the hard questions and drive smarter strategic thinking.

In Summary

We are looking for a senior strategist who can deliver better brand experiences in the moments that matter through on-premise retail, experiential and social. We want someone who is excited to work building existing brands and launching new ones across a range of beer and soft drinks brands and more.


What do you get...

On joining the RPM family you can expect to be competitively rewarded for your hard work. You will also be entitled to a wide range of benefits to support your needs and lifestyle, including

and many more...

So now what…

If you think you’ve got what it takes please submit a CV with your application, stating salary expectations and where possible a link to your portfolio.

RPM very much regret that due to the number of applications we receive, we are unable to respond to every application. If you do not hear from us within 4 weeks you should assume that you have been unsuccessful on this occasion.

RPM are an equal opportunities employer.


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